What's the Story?
‘A camera never lies’, and yet change its lens and it sees a new perspective. Similarly in communication, a resonate metaphor helps to give a different view of the subject.
We have a profound need to tell and hear stories. It is how we share experience, understand each other, and create community. The very way our minds think is the essence of story. So to master powerful and effective communication, to engage people and ensure they remember facts, or to break down barriers of isolation within or between groups, telling stories in some form is essential. The aim of the workshop is to understand what a story is and how to use stories effectively to enhance performance in a business environment.
By the end of this training event you will be able to:
- List some of the uses of a story
- Understand why stories are so effective
- Use stories for Framing
- Adapt and apply stories for your own use

