Managing Successful Exhibitions

Maximise your Return on Investment........Manage Successful Exhibitions

The aim of this bite size session is to enhance the knowledge and skills of  the exhibitors to ensure that the opportunity is maximised.

By the end of the session, you will be able to:

• Present the key facts of your organisation in a concise corporate message to your visitors
• Develop a pre-exhibition, at-exhibition and post-exhibition marketing plan
• Describe how your stand will be managed, and the roles and responsibilities of the exhibition team
• Explain the procedure for capturing and managing visitors’ enquiries
• Create a positive first impression, and build rapport in order to engage visitors
• Adopt cultural knowledge to handle international visitors
• List some easy techniques to evidence return on investment

Return to Bitesize Menu